ANT Forest Programme
ANT Financial users in China voluntarily signed up to the app to benchmark and monitor their carbon footprint, based on their financial transaction data
tonnes of CO2 emissions has been avoided due to behaviour changes through the app
of Ant Financial’s users signed up to the Ant Forest app in just 9 months
trees planted as part of the scheme as of April 2019
From a virtual sapling to a real tree – overview of the Ant Forest app
To incentivize carbon savings, a social media experience was built enabling users to trade and compare their performance with their social networks. ANT Financial and UN Environment are collaborating to extend this experiment and establish the basis on which it can be replicated by members of the Sustainable Digital Finance Alliance.